Sr. Product Manager, Alliance management-PRO012012
Description
To create maximum value from assigned products, by developing, implementing and controlling marketing strategy and promotional mix.
To maximize the potential of the assigned products through the:
• Development of Brand Plans and Forecasts for the assigned product, including details of brand marketing strategy, tactical plan/promotional mix, sales-force resources and sales projections, etc.
• Execution of product marketing tactical plan/promotional mix and ensuring that these plans are implemented optimally to meet agreed milestones and objectives
• Leadership of product specific cross-functional Medical, Marketing, Regulatory, compliance and Sales teams that delivers competitive advantages
• Integration and co-ordination of Marketing Sales activities through effective sales force engagement efforts
• Assessment of sales performance and identification of variances to plan; recommendation and implementation of proposals that rectify or capitalize on current sales performance
• In consultation with Demand Management and with input from the Sales function, the production on a monthly basis of consensus, rolling demand forecasts
• Collection, analyses and monitoring of market intelligence including competitors information
• Control of marketing and promotional expenditure within the allocated budget and the leveraging of this expenditure to achieve maximum ROI
• Management and control of advertising/PR agencies as appropriate
• In consultation with Market Research team, the input to the implementation of relevant market research programs
• In consultation with NPP and/or BD function, the input to the development of commercial value appraisals for new products or business opportunities
• In consultation with Market Access/External Affairs function, the input to development and execution of market access plan
Qualifications
Qualification, experience& key behavior competency Required:
• University degree – preferably science or business
• A minimum of 4 years’ experience in a pharmaceutical environment
• Sales experience is essential; product management experience is preferred
• External knowledge – healthcare system, market environment, insight into customer and competitors
• Strong analytical skill & strategic thinking ability
• Strong execution ability with a systematic approach to planning and problem solving
• Proven communications and interpersonal skills; ability to interact with a diverse group of internal and external individuals
• Customer-focused
• Team-oriented
• Good written & verbal English
Proficiency in use of standard software applications
Job: Strategic Alliances Job Title:Sr. Product Manager, Alliance management
Primary Location: APAC-CN-Shanghai
Employee Status: Regular
Number of Openings: 1
See Full Description from Merck - All Other Merck Jobs http://bit.ly/1Bjs7uI
Description
To create maximum value from assigned products, by developing, implementing and controlling marketing strategy and promotional mix.
To maximize the potential of the assigned products through the:
• Development of Brand Plans and Forecasts for the assigned product, including details of brand marketing strategy, tactical plan/promotional mix, sales-force resources and sales projections, etc.
• Execution of product marketing tactical plan/promotional mix and ensuring that these plans are implemented optimally to meet agreed milestones and objectives
• Leadership of product specific cross-functional Medical, Marketing, Regulatory, compliance and Sales teams that delivers competitive advantages
• Integration and co-ordination of Marketing Sales activities through effective sales force engagement efforts
• Assessment of sales performance and identification of variances to plan; recommendation and implementation of proposals that rectify or capitalize on current sales performance
• In consultation with Demand Management and with input from the Sales function, the production on a monthly basis of consensus, rolling demand forecasts
• Collection, analyses and monitoring of market intelligence including competitors information
• Control of marketing and promotional expenditure within the allocated budget and the leveraging of this expenditure to achieve maximum ROI
• Management and control of advertising/PR agencies as appropriate
• In consultation with Market Research team, the input to the implementation of relevant market research programs
• In consultation with NPP and/or BD function, the input to the development of commercial value appraisals for new products or business opportunities
• In consultation with Market Access/External Affairs function, the input to development and execution of market access plan
Qualifications
Qualification, experience& key behavior competency Required:
• University degree – preferably science or business
• A minimum of 4 years’ experience in a pharmaceutical environment
• Sales experience is essential; product management experience is preferred
• External knowledge – healthcare system, market environment, insight into customer and competitors
• Strong analytical skill & strategic thinking ability
• Strong execution ability with a systematic approach to planning and problem solving
• Proven communications and interpersonal skills; ability to interact with a diverse group of internal and external individuals
• Customer-focused
• Team-oriented
• Good written & verbal English
Proficiency in use of standard software applications
Job: Strategic Alliances Job Title:Sr. Product Manager, Alliance management
Primary Location: APAC-CN-Shanghai
Employee Status: Regular
Number of Openings: 1
See Full Description from Merck - All Other Merck Jobs http://bit.ly/1Bjs7uI